Group Leadership Visits Sonoma County to Prepare for
Events and Tastings for over 23,500 European Wine Consumers
Sonoma County, CA – February 11, 2014 — The leadership of Swedish wine club Munskänkarna traveled to Sonoma County this week to formally announce their selection of Sonoma County and Napa as the group’s “Wine Regions of the Year for 2014”. Along with a kick-off reception taking place at Kunde Family Estate in Sonoma Valley on February 10, the group’s weeklong visit includes extensive winery visits and regional association meetings. This is the first time an American wine region has been selected for this distinction.
Many members of Munskänkarna’s 12-person delegation will conduct the seminars throughout the year, so the trip offers club leadership the opportunity to understand the region more fully and share first-hand experiences. During 2014, over 140 Sonoma County and Napa Valley wine seminars and tastings will be conducted for the group’s 23,500 person membership. Seminar support will also come from international representatives of the California Wine Institute.
“We are thrilled to receive this recognition and host Munskänkarna this week in Sonoma County,” said Honore Comfort, Sonoma County Vintners executive director. “We relish the opportunity to show them our range of high quality wines, stunning natural beauty, and connect them with our winegrowers and winemakers who are so passionate about producing wine in this special place.”
Munskänkarna, a Swedish non-profit organization educating and informing people about wine and other alcoholic drinks, was established in 1958. The group currently has more than 23,500 members. Club activities include wine tastings, seminars, winemaker’s dinners, workshops and wine courses.
Each year the board of Munskänkarna selects a special wine city/region for their focus. Sonoma County and Napa Valley are the first American regions to be selected and join a prestigious list of previously featured regions including Porto, Chianti Classico, Stellenbosch, and Châteauneuf-du-Pape.
About Sonoma County Vintners
Sonoma County Vintners (SCV) is the leading voice of Sonoma County wine, dedicated to raising awareness and building understanding of Sonoma County as one of the world’s premier wine regions, noted for its heritage of artisan winemaking, distinct growing regions, and extraordinary quality. Founded in 1944, SCV represents more than 200 wineries and affiliates of all sizes throughout the county. Learn more about SCV at www.SonomaWine.com.
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