Sonoma County Vintners and Sonoma County Winegrape Commission presented Sonoma in the City Chicago March 27-28 at BIN 36 and other venues throughout the city. Our programs for top-tier wine trade and consumers generated thousands of media impressions for Sonoma County wine as we promoted the event throughout March through strategic partnerships, social media, marketing, and public relations campaigns.
Trade Events: 60 top tier members of the trade attended a morning VIP tasting and luncheon and 300-plus attended our afternoon tasting. The interest in the wines and vintners represented was high, and attending wineries mentioned the quality and quantity of trade attendees being excellent.
Consumer Events: Our Taste of Sonoma On Tour: Chicago event that evening benefiting Chicago charity Almost Home Kids was sold out one week before the event! Over 300 guests enjoyed the wines, local Sonoma cheeses and other food, and the vibe of the event was upbeat and lively.
In addition to our SCV event, hundreds of Chicago consumers met our vintners at tastings held at the Eno Room and Poison Cup, and at a winemaker dinner for Visa Signature cardholders held at Blackbird.
Special thanks to all of our wineries and regional groups who joined us for Sonoma in the City Chicago. Without you, it would not be possible. And special thanks to those of you who used our marketing toolkit to help promote the event via your websites and other communications!
Photo Credit: George Rose