SCV Board Members

Jean L. Arnold
Corey Beck
Jeff Bundschu
George Christie
Gerry Forth
Matt Gallo
Dan Goldfield
Tom Hinde
Karen Maley
Steve Messinger
Julie Pedroncelli St. John
Joel Peterson
Caroline Shaw
Lenny Stein
Dan Wildermuth

Jean L. Arnold
Founder, Jean Arnold Group and President, Hanzell Vineyards

Consulting with Hanzell Vineyards since 1999, Jean L. Arnold was named President in January 2002 as Bob Sessions moved into retirement. Prior to joining Hanzell Vineyards, Jean was CEO of Jackson Family Farms and its nine independent wineries.

Arnold has over thirty years' experience in business leadership, executive management, marketing, and sales with notable wineries such as Chateau St. Jean, Chateau Montelena, Jordan Vineyards & Winery, Chalk Hill Estate and Williams Selyem. In 1999 she founded her consulting firm, the Jean Arnold Group, to offer luxury positioning and image strategy to private wine industry clients including Laurel Glen Vineyards, Rudd Vineyards & Winery and the management firm of Motto, Kryla & Fisher.

Arnold is a guest lecturer in Professional Studies with the School of Business and Finance at Sonoma State University, as well as a member of Women Chefs and Restaurateurs, and the International Association of Culinary Professionals. She is a guest lecturer at the University of California, Davis and the OIV (in connection with the University of Paris); California State University, Fresno; Culinary Institute of America (Greystone and Hyde Park); National Conference of the American Institute of Wine and Food, The Boston Club Distinguished Leader's Series, and the Harvard Business School Women's Association.

Excelling at public speaking, Jean enjoys talking with professional organizations about mentoring young people in private business careers, the power of feminine leadership and lately she is also skillfully and personally addressing the vital topic of breast cancer awareness in the private business sector.

Corey Beck
Director of Winemaking & General Manager, Francis Ford Coppola Winery

Corey Beck began his career in viticulture quite by accident as a teen, tagging alongside his grandfather who was, in those years, the vineyard manager for Napa Valley's renowned Chateau Montelena. Born and raised in Calistoga, Corey spent summer vacations working in the vineyards learning how to cultivate grapes.

Upon earning his degree in Fermentation Science from the University of California at Davis, Corey returned to Napa Valley to work at Chateau Montelena as their Cabernet Sauvignon Cellar Master, working with grapes his grandfather had planted two decades earlier. Wanting to broaden his repertoire and work with other varietals as well, Corey joined Rubicon Estate (formerly Niebaum-Coppola) in 1998 as their assistant winemaker.

In 2006, the Coppola family purchased property in Sonoma and made Corey Director of Winemaking and General Manager of the Francis Ford Coppola Winery. Corey now oversees seven wine brands including Diamond Collection, Rosso & Bianco, Sofia, FC Reserve, Votre Santé, plus Director's and Director's Cut, which are the two brands that express Corey's own personal vision for Sonoma County wines.

In his role as General Manager, Corey has been instrumental in setting the Estate on course to achieve organic certification. Not only does he manage the vineyard plantings, care and conservation protocols, Corey also directed construction of the property's new winemaking and visitor facility.

Corey is President of the Alexander Valley Winegrowers, a role that promotes the viticultural needs of the region and supports nearly 40 other wineries in their efforts to broaden consumer awareness and appreciation for this Sonoma County sub-appellation.

Jeff Bundschu
Gundlach-Bundshu Winery

Jeff Bundschu is no stranger to the lure of the vine—as a sixth generation California vintner, wine has been in his family since 1858. Bundschu was raised on the family estate in Sonoma and was working in the vineyards by the time he was 12 years old. Bundschu had worked in the cellar and in the vineyards during his teenage years and college, so he knew his way around the winery. His next step was to learn sales, working the national market from 1993 to 1995. Jeff was appointed General Manager and CEO in 2000, and today oversees the production of Gundlach Bundschu's estate-grown wines and 320 acres of estate vineyards.

Bundschu makes his home in Sonoma with his wife Elizabeth and their two children. When he's not evaluating the wines or in the vineyard with Jim Bundschu, his father and the winery's viticulturist, Jeff can be found mountain biking, skiing, surfing, or reading a good book.

George Christie
Christie Consulting

George has been a member of the SCV Board for the past three years and has been involved in the Sonoma County wine industry since 1995. He began his career with Lake Sonoma winery, which was purchased by Korbel in 1996. He ran the retail operations for all Korbel properties until he became General Manager of Alderbook Vineyards & Winery in 2001. After moving to Peak Wines in 2004 as a Brand Manager, George was promoted to senior manager with Beam Wine Estates and was responsible for Trade Marketing for the western half of the United States. George now is in business for himself. He lives in Healdsburg with his family.

Gerry Forth
Forth Vineyards

Gerry is co-owner and winemaker for Forth Vineyards in Dry Creek Valley. His 2,500-case production operation is part of a rapidly growing segment of very small, family-operated wineries that are adding a new and exciting dimension to the great wine tradition of Sonoma County. Relative newcomers to our region, Gerry and wife Jann produced their first vintage in 1998. Since then, four generations of the family have made Sonoma their home and have become part of the growing winemaking tradition at Forth Vineyards.

Gerry grew up with a farming background, but it was the world of business that drew his attention after finishing his education. For the past two decades he has devoted his time to building successful businesses that serve the healthcare marketplace. He has a reputation for high integrity and hard work, and a commitment to building the reputation and market for Sonoma County wines. Gerry has accumulated years of financial experience in small and large organizations, as well as experience in building organizations.

Matt Gallo
E&J Gallo Winery

Matt Gallo is the Vice President of Premium Business Operations for E&J Gallo Winery, managing the family wineries, vineyards and growers in Sonoma and Napa counties and on California's Central Coast. The Gallo Family has had a presence in Sonoma County's wine industry since the 1930's; Matt moved to Sonoma to work in the family business in 1987.

Matt serves on the Board of Directors of the Wine Institute, the Cal Poly College of Agriculture, Food & Environmental Sciences Advisory Council, the President's Advisory Committee on Agriculture and Natural Resources of the University of California, and the Sonoma County Vintners Foundation.

Matt received his Bachelor of Arts degree from the University of California at Los Angeles (UCLA). He and his wife make their home in Sonoma County and enjoy many outdoor activities with their six young children.

Dan Goldfield
Dutton-Goldfield Winery

Dutton-Goldfield Winery began with a handshake in a vineyard in 1998, when longtime colleagues and friends Steve Dutton and Dan Goldfield recognized a shared vision between them—to craft wines that express the personalities of their cool-climate vineyards, and which they'd enjoy drinking at their own dinner tables.

After graduating from Boston's Brandeis University, Dan headed west to begin a career in research chemistry, with a few detours for skiing and hiking on the way. Always an outdoor enthusiast, the life of lab work was quickly replaced with a dream of winemaking when his brother turned him on to the 1969 Burgundies. Dan entered the University of California at Davis, graduating with an M.S. in Enology in 1986. He gained knowledge on the job with stints at Robert Mondavi Winery and Schramsberg as well as winemaking in Portugal for two years. He found his passion in Pinot Noir and Chardonnay, first as the winemaker at the Burgundian-focused La Crema Winery, and then at Hartford Court, which was created under his direction. Dan's appreciation for the beauty of the extraordinary landscape around our home is reflected in his winemaking.

Tom Hinde
Flowers Vineyard & Winery

Tom Hinde is President and CEO of Flowers Vineyard & Winery and Flowers Farming Company located on the "true" Sonoma Coast. One mile from the Pacific at an elevation of 1,500-2,000 ft., Flowers is a small, family-owned wine estate farming 110 acres and producing about 18,000 cases of 12 wines focused on extreme, cold-climate Pinot Noir and Chardonnay.

Tom previously spent 16 years as a sales executive and then General Manager for Kendall-Jackson Wine Estates, managing day to day farming and winery operations in Sonoma and Mendocino County. Later, as General Manager for La Crema and Hartford Family Winery, he helped build La Crema into one of Sonoma County's most prominent Pinot Noir producers.

Tom was born and raised in Ohio, attended the University of Toledo and holds a Bachelor of Science in Business Administration. Tom attended the University of California, Davis and earned his Winemaking credentials. Tom makes his home in Santa Rosa and Timber Cove. He is married to Kim and they have three children.

Karen Maley
Stryker Sonoma Winery

Karen has served on the SCV Board for the past two years and has been active in developing marketing programs and setting strategy for the organization as it moves ahead in the next few years.

Karen started her career in marketing at Procter & Gamble, after graduating with an MBA. She then spent nine years working in International Marketing for Gallo winery, opening markets in Canada, China, Japan and other Asia-Pacific markets. In 1999, Karen's husband and their business partner started Stryker Sonoma Winery in Alexander Valley. Her background, having worked for a large winery and as a current owner of a small winery, gives her a good perspective on the varying needs and concerns of the SCV membership.

Steve Messinger
Vinum Exports

A 20+ year veteran of the Sonoma County wine industry, Steve has managed the export portfolios for Chateau St. Jean, Simi, and the Jackson Wine Estates Group. In January of 2007 Steve established Vinum Exports, a consulting and brokerage service for wineries looking to expand their International business.

For the Sonoma County Vintners, Steve chairs the International Committee leveraging his extensive experience in international sales and marketing.

Julie Pedroncelli St. John
Pedroncelli Winery

Julie grew up next to the Pedroncelli winery, but left Sonoma County to attend Dominican College. She returned home with an English degree and worked at the winery, first in the tasting room and then in the office. She later received "on the job" marketing training as her father's administrative assistant for two years.

Beginning in 1990, she began taking on marketing communications responsibilities. Since officially becoming Vice President, Marketing in 1997, she has expanded marketing outreach through winery trade events, market visits, targeted product material and the Internet.

In addition to her winery work, Julie has been actively involved in several wine industry groups, serving on boards in active roles, including Sonoma County Wineries Foundation, Russian River Wine Road, Sonoma County Wine Library Associates, Winegrowers of Dry Creek Valley, and Zinfandel Advocates & Producers.

Joel Peterson
Ravenswood Winery

Joel Peterson unwittingly embarked on his winemaking apprenticeship at the age of ten when he began tasting with the San Francisco Wine Sampling Club, organized and operated by his father. After graduating from Oregon State University, he became a wine writer and consultant, and in the mid-1970's he learned the art of traditional winemaking from one of California's outstanding craftsmen of fine Zinfandel, the late Joseph Swan.

Joel has been the Winemaker of Ravenswood Winery since 1976. Joel owns the historic 119 acre Bedrock Vineyard in Sonoma Valley that produces grapes for Ravenswood. In addition, Joel works with 100+ growers that provide grapes for Ravenswood annually. Ravenswood is one of the few wineries that have had the philosophical and winemaking skill of one winemaker for nearly 30 years, contributing to a consistency and quality rarely found in California. Joel has presented innumerable seminars, lectures and tasting over the years at places like the Boston Wine Expo, Culinary Institute of America (Hyde Park NY and St. Helena CA), Colorado Wine Festival, Philadelphia Wine Festival, Epcot Food and Wine Festival, Disney Sommelier Seminars, Ahwahnee/Yosemite Vintners Holiday, National and International ZAP tours, and Wine Institute International tours.

Joel is a current member and former president of the Sonoma Valley Vintners and Growers Alliance (SVVGA). He is a founding member and former two-time President of Zinfandel Advocates and Producers (ZAP). Joel is the lead wine maker and Chairman of the Heritage Vineyard project, a joint project of ZAP and UC Davis to investigate Zinfandel clones. Joel is also a Senior Vice President and a member of the Senior Executive team of Constellation Wines US.

Caroline Shaw
Chief Communications Officer, Jackson Family Enterprises

Caroline Shaw is the Chief Communications Officer for Jackson Family Enterprises. In this position she is responsible for developing a unified public relations, social media and brand communications strategy which coordinates and aligns the diverse Company functions and interests under a single, cohesive and comprehensive approach. Recently, she took responsibility for leading JFE's internal and external functions to include employee communications, government affairs, and corporate social responsibility. She also serves as a personal publicist to owners, Jess Jackson and Barbara Banke.

Shaw brings an extensive background in corporate communications and public relations to her current role. Her tenure includes executive positions at KB Home, one of the largest homebuilders in the nation and a Fortune 500 company; the Utah Jazz, a NBA basketball team and its ancillary organizations; and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002.

Shaw began her career with the U.S. Department of State where, she served as a public affairs officer for the U.S. Embassy in Tel Aviv, Israel, and was the deputy director of communications for the U.S. Mission to the United Nations in New York.

Shaw graduated with a B.A. in Journalism and an M.A. in International Affairs from George Washington University. She has lived, traveled, and studied in Europe, Africa, Australia and the Middle East for 20 years and has a knowledge of German, Arabic and Hebrew. She is also member of the Public Relations Society of America, International Association of Business Communicators and the Professional Ski Instructors of America and level one of the Court of Master Sommeliers.

Lenny Stein
Consultant

Lenny Stein is a former President and Chief Managing Officer of Jackson Family Enterprises, which he joined in early 2004. Before Kendall-Jackson, Lenny held senior executive positions in a number of public and private technology companies. Lenny practiced law for 18 years counseling some of the world's best-known brands in their marketing, pricing, and intellectual property strategies. He also regularly represented the California Department of Food and Agriculture in lawsuits and legislation involving nutritional labeling standards and constitutional challenges to state regulation. Lenny holds B.A. and M.A. degrees in economics from Yale and earned his law degree at Harvard. He is married with three children and an exuberant black Labrador.

Dan Wildermuth
Rodney Strong Vineyards

Dan Wildermuth joined Rodney Strong Vineyards in 1991 as Director of Marketing. In 1999, Dan was promoted to Vice President of marketing for the winery and also assumed management of the Hospitality Department and export sales. Dan has been an integral part of the executive management team that was assembled after the Klein Family bought the winery in 1989, helping to grow the brand from 40,000 cases per year to 700,000.

Dan received a B.S. in Business Administration and Finance. He worked for a time as a Financial Accountant at Hughes Aircraft, but was soon lured into the wine business in 1981. He has worked at many levels in the wine business including retail, restaurant, broker, distributor, winery sales rep and winery sales management prior to moving into marketing.

Dan lives in Healdsburg with his two daughters and enjoys community service, skiing, volleyball and ocean sports. His personal philosophy is "travel the road of honesty, integrity, and balance, and be the best at what you do."